What's in a name?

A block name, that is. It struck me when Barbara Brackman mentioned in the December issue of TQL (in If You Could Ask One Question feature) that "Names we assume to be folk tradition often were invented by needlework editors." Such power! I realize that happens these days, but never thought about it happening way back when. Those traditional names seem so right, so set, so generally accepted that they must have been handed from time immemorial. Barbara shot that assumption of mine down!